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Marketing & Public Relations (PR)

If you’ve met a highly successful health practitioner, chances are they have developed good sales and marketing skills.

Marketing and public relations, specifically in the healthcare industry, both require a different approach to most other service-based businesses. Why? Because a person’s health is a far more sensitive matter than, say, buying a television or lounge suite.

So it makes sense to develop your knowledge in this area, even if working under the banner of another person’s clinic.

 

Ethical Practice and marketing

Ethical Practice’s marketing seminars and workshops are essentially about discovering different ways to generate more clients – and how to keep them coming back – in a way that suits you.

This is an opportunity to learn how to develop a manageable marketing plan that has a strong foundation of integrity. And know the best way to put that plan into action – for both the short and long term.

 

Areas covered

Marketing fundamentals - including:

  • What makes you special
  • Who your ideal client (or patient) is
  • Explain what you do clearly and engagingly
  • Keep the clients you already have
  • Inspire referrals
  • Build genuinely positive and profitable relationships with other practitioners and businesses

Marketing tools - including:

  • Getting found on Google
  • Advertising: is it for you?
  • Having a website – or a blogsite – that works
  • E-marketing opportunities: using email to make connections
  • Social marketing: Facebook, Twitter, LinkedIn, etc.
  • Branding: having a name, logo, tagline, and a general ‘look and feel’ that reflects why you are special
  • Printed material: new and practical approaches to business cards, flyers, vouchers, etc.
  • How to win free media exposure

 

So what’s next?

Want to find out more about our marketing seminars and workshops?
Contact us
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