Ethical Practice

Jeff Shearer has been in private health practice since 1995.

His practice styles have ranged from a small mobile massage business to creating - from the ground up - a multiple-practitioner Chinese Medicine Clinic, Evolve Natural Medicine (New Farm, Brisbane, Australia).

Jeff's recent speaking presentations include:

• Presenter: 'Why passion is not enough', AACMAC (Australian Acupuncture & Chinese Medicine Association Annual Conference), Perth 2011
• Presenter: 'Ethics versus Success: How you can have both', AACMAC (Australian Acupuncture & Chinese Medicine Association Annual Conference), Adelaide 2010
• Guest speaker: Building Resilience workshop, September 2010
• Guest lecturer: Endeavour College of Natural Health (formerly Australian College of Natural Medicine), 2010
• Guest speaker: Reflexology Association of Australia, 2009

The underlying principle in Jeff's professional development has been designing a sustainable business model while maintaining ethics, integrity and a sense of humour. In achieving this, he has managed to create a greater quality of life and inspiration for his clients, for his practitioners and even for himself.

Jeff has learnt some valuable lessons about how:

• to achieve better health results for clients
• build a successful practice
• maintain life balance

Achieving it all without sacrificing standards of care.

Conscious that practitioners in the natural medicine industry are more at risk of failure in business than other healthcare modalities, and having learnt how to survive and succeed, Jeff was inspired to create Ethical Practice - an information-based business designed to assist anyone in healthcare develop a practice with integrity.

With some key tools, practitioners like yourself are able to build a business that successfully supports both you and your community.

Jeff Shearer’s Qualifications

Cert IV Massage Therapy, BSHc (Acu), NLP
Member: Australian Acupuncture and Chinese Medicine Association (AACMA)
and Australian Natural Therapists Association (ANTA).

What others say about Jeff

“Jeff is a great speaker. Engaging with regular splashes of humour to keep us alert to the content he was sharing. Because he constantly draws on his own experience content-wise, he 'owned' the delivery of it and made it easy to relate to.” - Sally Wicks

"I loved how Jeff encourages to look within yourself for direction with positive self talk" - Danielle

"It was reassuring knowing that Jeff has 'been there and done that' and delivered the content from a place of complete understanding" - Alison.

“Good to see someone talking about real experiences and situations that everyone can relate to.” – Michael.

“Jeff walks and talks a successful natural therapy business model and imports his knowledge and passion with inspiration. Thanks Jeff !” – John

"Good to hear from somebody who has gone through it and speaks from experience…” – Anita

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